Dec
Digital Signage Opportunities for the 2012 London Olympics
Is The London Olympics Ready With Digital Signage?
As London prepares to host the next Olympic Games, Digital Signage is getting in on the act – making its own contribution to the huge success predicted. Utilising all the occasions where digital signage will be of use has been carefully considered. From transportation networks, waterproof screens in the swimming complex, weather proof screens protecting against the British weather in the track and field events, through to the restaurants, bars and indoor venues, where millions more people will be a targeted audience for the multi-million dollar advertising campaigns which are being prepared right now!
Digital signage advertising.
Advertisers buying or renting space for sponsors will have judged appropriate and opportunistic locations – any surface, side of a building or landmark is a potential for a ‘mega bucks’ income from sales revenue of a service or merchandise. One thing which was overlooked during the last Vancouver Olympics was Digital out-of-home advertising (DOoH).
Digital signage is a perfect tool for DOoH as it displays quality graphics, information can be uploaded via a wireless network, which technically is invaluable as it cuts down on engineer call-outs, personnel visiting site to manually uploading content and all this can be carried out in real-time.
Digital signage is Digital Out Of Home Advertising.
DOoH can be found in a variety of places which will be deployed by advertising companies to promote sponsors and their products, both indoor and outdoor, where some locations may be temporarily rented, whilst others are being installed within the structure of new buildings. The attractive attribute of DOoH is that it attracts many new categories of sponsorship – those manufacturers, service providers or the leisure industry. Whilst digital signage is significantly in its early stages – compared to traditional advertising – it is evolving at a considerable pace and is growing in credibility.
Branding of the official 2012 Olympic Games in London is carefully policed, so any advertising using DOoH or some other form of digital signage is carefully monitored, as strict restrictions are in place to safeguard the official logo, merchandise and other trademarks of the sponsors who have paid huge amounts to promote their businesses.
So whilst visiting London next year, you will be bombarded with moving images on screens displaying colourful graphics, from all sorts of angles, it will really add an electric atmosphere to an already exciting sporting event.